90% unauthorized

Music's lost decade: Sales cut in half

article talks about the music industry not having kept ahead of music downloads; thus napster taught consumers that music can be "free". itunes slowed that, but only a percentage of users think "that music is worth paying for".

"That...lag is where the music industry lost the battle," said Sonal Gandhi, music analyst with Forrester Research. "They lost an opportunity to take consumers' new behavior and really monetize it in a way that nipped the free music expectation in the bud."

the article concludes with the hopeful news that licensing (ringtones, streaming internet radio, etc.) will bring in revenue for the industry, but likely will never rise to the crazy levels of $$$ that they once enjoyed.


question: the article said that 90% of music distribution today is unauthorized downloads. do you purchase a majority of your music these days? or is it closer to the 10% cited in the article?

just curious.